Market Management and Project Business Development

ISBN: 9780415705097
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$69.99
SKU:
9780415705097
Minimum Purchase:
25 units
Bulk Pricing:
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Minimum Order: 25 copies per title

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Overview

Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways.

By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project.

The book takes a step-by-step approach by dealing with each stage in a project’s lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic.

This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.

This book title, Market Management and Project Business Development, ISBN: 9780415705097, by Hedley Smyth, published by Taylor & Francis (September 30, 2014) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Market Management and Project Business Development books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order Market Management and Project Business Development books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!

Product Details

Author:
Hedley Smyth
Format:
Paperback
Pages:
336
Publisher:
Taylor & Francis (September 30, 2014)
Language:
English
ISBN-13:
9780415705097
Weight:
17.625oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_240522045857647-20240522.xml
Folder:
TAYLORFRANCIS
List Price:
$69.99
Case Pack:
18
As low as:
$61.59
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30

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