Overview
Between Brexit, efforts to ‘Make America great again’ and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book argues that the history of ‘Made in’ can be used to shed light on society at large.
This book title, National Brands and Global Markets (An Historical Perspective), ISBN: 9780367762681, by Nikolas Glover, David M. Higgins, published by Taylor & Francis (November 28, 2024) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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