Social Media Marketing (Theories and Applications)

Helping you make the connections between the theory and practice of social media marketing, this third edition of the popular text has been updated to include technological advances in practice such as AI and virtual marketing, alongside a brand-new chapter on the rise of influencer culture and marketing. 

Examples and case studies throughout help you to contextualise the text through popular brands and platforms such as Instagram, Dunkin Donuts, Amazon and also political marketing for social movements such as Extinction Rebellion. 

This text is essential reading for all marketing students, researchers and practitioners today.

This book title, Social Media Marketing (Theories and Applications), ISBN: 9781529720822, by Stephan Dahl, published by SAGE Publications (May 25, 2021) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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