Storytelling and Market Research (A Practical User Guide) - 9781032064857

ISBN: 9781032064857
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$44.99
SKU:
9781032064857
Minimum Purchase:
25 units
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Overview

Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in.

While demand for storytelling in marketing research reports and presentations has mushroomed in recent years, there can be confusion about what decision-makers mean by "stories." Leading market research expert C. Frederic John eliminates this confusion by defining four specific types of story in the business arena, and providing a series of "how-to" guides for generating effective solutions when communicating learning and other information. This book is the first to emphasize the needs of the report reader or presentation audience.

Drawing on examples from ancient and modern literature, drama, opera, and other arts, this book will help today’s (and tomorrow’s) market research professionals to thrive in a world demanding insights, real-world recommendations, and more relevant deliverables.

This book title, Storytelling and Market Research (A Practical User Guide) - 9781032064857, ISBN: 9781032064857, by C. Frederic John, published by Taylor & Francis (November 11, 2021) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Storytelling and Market Research (A Practical User Guide) - 9781032064857 books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order Storytelling and Market Research (A Practical User Guide) - 9781032064857 books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!

Product Details

Author:
C. Frederic John
Format:
Paperback
Pages:
198
Publisher:
Taylor & Francis (November 11, 2021)
Language:
English
ISBN-13:
9781032064857
Weight:
16oz
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_240328052532151-20240328.xml
Folder:
TAYLORFRANCIS
List Price:
$44.99
Case Pack:
1
As low as:
$39.59
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30

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