Overview
This text provides a roadmap to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand the risks and the benefits of partnerships, how to make the most of a brand's potential in the digital platform, and how to extend a product portfolio through established brands.
This book title, Strategic Brand Licensing (Building Brand Value through Enduring Partnerships), ISBN: 9781032428482, by Maria Cristina Longo, Pete Canalichio, published by Taylor & Francis (April 30, 2024) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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