The Dynamics of Advertising by Jackie Botterill, Iain MacRury, Barry Richards, 9789058230850

The Dynamics of Advertising

The Dynamics of Advertising by Jackie Botterill, Iain MacRury, Barry Richards, 9789058230850
ISBN: 9789058230850
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Minimum Order: 25 copies per title

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Overview

The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

This book title, The Dynamics of Advertising, ISBN: 9789058230850, by Jackie Botterill, Iain MacRury, Barry Richards, published by Taylor & Francis (November 17, 2000) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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Product Details

Author:
Jackie Botterill, Iain MacRury, Barry Richards
Format:
Paperback
Pages:
296
Publisher:
Taylor & Francis (November 17, 2000)
Language:
English
ISBN-13:
9789058230850
ISBN-10:
9058230856
Weight:
19.5oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_240531045427797-20240531.xml
Folder:
TAYLORFRANCIS
List Price:
$71.99
Case Pack:
26
As low as:
$63.35
Publisher Identifier:
P-CRC
Discount Code:
H
Pub Discount:
30
Audience:
College/higher education
Country of Origin:
United States

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