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Branding that Means Business (How to Build Enduring Bonds between Brands, Consumers and Markets)

ISBN: 9781541701670
List Price: $27.00

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$27.00
SKU:
9781541701670
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Overview

A revelatory guide on how to build, sustain and grow a brand.
 
 A brand is either beloved, or it’s noise. We live in a fast-paced world of immediate gratification where consumers can listen to any song, watch any movie, or read any article, with the touch of a few buttons. They are peppered with hyper-personalized targeting for products that can be ordered seamlessly and arrive within hours. And if your brand isn’t the first to come to mind, they’ll click that button and it’ll be delivered by someone else.
 
So how do you make sure your brand connects with consumers? Branding that Means Business draws from the authors’ experience and business literature as well as psychology, sociology, and even anthropology to show readers that while any brand serves the business, the mechanisms that enable it are all about connecting with people. Readers will learn how to create, maintain, and operationalize their brand, and think creatively about how to differentiate their product and most importantly, make consumers fall in love with it.

 

This book title, Branding that Means Business (How to Build Enduring Bonds between Brands, Consumers and Markets), ISBN: 9781541701670, by Matt Johnson, Tessa G Misiaszek, published by PublicAffairs (June 7, 2022) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Branding that Means Business (How to Build Enduring Bonds between Brands, Consumers and Markets) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Matt Johnson, Tessa G Misiaszek
Format:
Hardcover
Pages:
240
Publisher:
PublicAffairs (June 7, 2022)
Language:
English
ISBN-13:
9781541701670
ISBN-10:
1541701674
Dimensions:
5.8" x 8.6" x 1.1"
File:
hbgusa-hbgusa_onix21_P6678277_11132023_Complete-20231113.xml
Folder:
hbgusa
List Price:
$27.00
Series:
Economist Books
Case Pack:
20
As low as:
$13.50
Publisher Identifier:
P-HACH
Discount Code:
A
Weight:
12.64oz

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