Overview
This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgic brands using the toy market as an example.
This book title, Nostalgic Branding in the Toy Industry, ISBN: 9781032997995, by Kamil Lubiński, Magdalena Grębosz-Krawczyk, published by Taylor & Francis (April 30, 2025) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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