Food and Experiential Marketing (Pleasure, Wellbeing and Consumption) - 9780367727178

ISBN: 9780367727178
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$55.99
SKU:
9780367727178
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Overview

Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating. This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing.





Food and Experiential Marketing uses a holistic perspective to explore how the experiential side of food pleasure may drive healthy eating behaviors in varied food cultures. It questions: Is food pleasure an ally or an enemy of developing and adopting healthy eating habits? Can we design healthy offline and online food experiences that are pleasurable? What are the features of food consumption experiences, and how do they contribute to consumer wellbeing?





Providing an overview of experiential and cultural issues in food marketing, this book will be invaluable for consumer behavior and food marketing scholars, public policy professionals, and the food industry in understanding the importance of pleasure in promoting healthy eating behaviors.

This book title, Food and Experiential Marketing (Pleasure, Wellbeing and Consumption) - 9780367727178, ISBN: 9780367727178, by Wided Batat, published by Taylor & Francis (March 31, 2021) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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Product Details

Author:
Wided Batat
Format:
Paperback
Pages:
268
Publisher:
Taylor & Francis (March 31, 2021)
Language:
English
ISBN-13:
9780367727178
Weight:
21.875oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_241018054640774-20241018.xml
Folder:
TAYLORFRANCIS
List Price:
$55.99
Series:
Routledge Interpretive Marketing Research
Case Pack:
20
As low as:
$50.39
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30

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