Sport Consumer Behaviour (Marketing Strategies)

ISBN: 9780367552435
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$61.99
SKU:
9780367552435
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Overview

Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners.

Written by three of the world’s leading sports marketing academics, the book covers all the key topics in consumer behaviour, including:

• user experience and service design

• segmenting consumer markets, building profiles, and branding

• decision-making and psychological consequences

• consumer motivation, constraints, and personalities

• service quality and customer satisfaction

• sociocultural and technological advancements influencing consumption

This updated edition includes expanded coverage of key emerging topics such as technology (from streaming apps to wearables), e-sports and gamification, consumer research, brand architecture, consumer decision making, and fan attitudes. Including international examples throughout, it helps the reader to understand customer motivation and how that drives consumption and how design-relevant factors influence user experiences and can be used to develop more effective marketing solutions.

This book is an invaluable resource for anyone involved in the sport, recreation, and events industries, from students and academics to professional managers.

An accompanying eResource provides quizzes exclusively for instructors to assist student learning.

This book title, Sport Consumer Behaviour (Marketing Strategies), ISBN: 9780367552435, by Daniel C Funk, Kostas Alexandris, Heath McDonald, published by Taylor & Francis (August 2, 2022) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Sport Consumer Behaviour (Marketing Strategies) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order Sport Consumer Behaviour (Marketing Strategies) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!

Product Details

Author:
Daniel C Funk, Kostas Alexandris, Heath McDonald
Format:
Paperback
Pages:
352
Publisher:
Taylor & Francis (August 2, 2022)
Language:
English
ISBN-13:
9780367552435
Weight:
21oz
Dimensions:
6.875" x 9.6875"
File:
TAYLORFRANCIS-TayFran_241005045822694-20241005.xml
Folder:
TAYLORFRANCIS
List Price:
$61.99
Case Pack:
10
As low as:
$55.79
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30

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