The Life of Y (Engaging Millennials as Employees and Consumers)

ISBN: 9780143464303
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Minimum Order: 25 copies per title

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Pre-order this book today and they will ship when released on Jun 17th 2025

Overview

1st prize in the DMA-NTPC Management Book Awards, 2018.

Currently, we have about 2 billion millennials in the world, aged between 17 and 37 years, who are fast becoming the world’s most important generational cohort in terms of consumer spending growth, sourcing of employees and overall economic prospects. Engaging this cohort for businesses, societies and nations is no more a matter of choice.

The 2016 millennial survey by Deloitte on millennials has alarming news for companies the world over. Majority of the millennials or Gen Y workers are likely to change their companies by 2020. While the world over similar trends are visible, India ranks third where the probability of Gen Y workers leaving their current companies is maximum. The survey also points to the fact that this lack of loyalty may be a sign of neglect that millennials might be facing in their organizations. Such poor levels of engagement of millennial workers in India and rest of the world are a huge red flag for all companies. Poor engagement will not only have cost implications but also have huge negative implications on the growth, profitability and sustainability of companies, especially when the going is not particularly easy for most of the industry sectors.

This book attempts to create a deep empathy for millennials and is a result of the author’s extensive research spanning almost a decade. The book dives deep into the life of Generation Y and seeks to create an unbiased understanding about this generation, thereby exploding the perceptual myths and stereotypes about them. Based on the research, the book suggests a new strategy to engage with the millennial generation in the workplace and marketplace in particular and the society in general. It provides a consultative guidance to engaging millennials seeking to replace the old models and designs of engagement.

This book title, The Life of Y (Engaging Millennials as Employees and Consumers), ISBN: 9780143464303, by Debashish Sengupta, published by Penguin Random House India Pvt. Ltd (June 17, 2025) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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Product Details

Author:
Debashish Sengupta
Format:
Paperback
Pages:
320
Publisher:
Penguin Random House India Pvt. Ltd (June 17, 2025)
Imprint:
Penguin Business
Language:
English
Audience:
General/trade
ISBN-13:
9780143464303
ISBN-10:
0143464302
Weight:
10.24oz
File:
Eloquence-IPG_03292025_P8441053_onix30-20250329.xml
Folder:
Eloquence
List Price:
$13.99
Pub Discount:
60
As low as:
$7.97
Publisher Identifier:
P-IPG
Discount Code:
C
Release Date:
June 17, 2025

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