Overview
Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ātraveller behaviourā, ātourist behaviourā or āguest behaviourā. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an understanding of why people tend to choose certain products or services and what sort of factors influence them in making their decision. The decision process of buying tourism products or services takes time, because they are mostly intangible in nature due to which there are many risks involved in their buying process.
The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism aims to explore and critically examine current debates, critical reflections of contemporary ideas, controversies and pertinent queries relating to the rapidly expanding discipline of consumer behaviour in hospitality and tourism. The Handbook offers a platform for dialogue across disciplinary and national boundaries and areas of study through its diverse coverage. It is divided into six parts:Ā Part IĀ offers an overview of consumer behaviour;Ā Part IIĀ focuses on the service quality perspectives of consumer behaviour;Ā Part IIIĀ deliberates on customer satisfaction and consumer behaviour linkages;Ā Part IVĀ explores the re-patronage behaviour of consumers;Ā Part VĀ addresses the vital issues concerning online consumer behaviour; andĀ Part VIĀ elaborates upon other emerging paradigms of consumer behaviour. Although there is no dearth of empirical studies on different viewpoints of consumer behaviour, there is a scarcity of literature providing conceptual information. The present Handbook is organised to offer a comprehensive theoretical body of knowledge narrating consumer behaviour, especially for hospitality and tourism businesses and operations. It attempts to fill this research gap by offering aĀ 'globalised' volume comprising chapters organisedĀ using both practical and academic approaches.
This Handbook is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, International Business and Consumer Behaviour.
This book title, The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism, ISBN: 9780367660062, by Saurabh Kumar Dixit, published by Taylor & Francis (September 30, 2020) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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