Overview
In an unusual combination of oral biography and practical business blueprint, Crother and the fishmongers take you behind the scenes at the famous market to illustrate the PPF philosophy and reveal the underlying assumptions that have made PPF the international phenomenon it is today.
Catch! shows that to be “ordinary” is to be a victim of circumstances, responding to whatever comes one’s way. To be “great” is to realize that anyone can live an extraordinary life. At Pike Place Fish, everyone is responsible for transforming themselves from ordinary to great by creating their own reality. The authors explore the issues of goals—financial, personal and humanitarian—and intention, showing how the crew itself creates these goals and works towards them in collaboration.
Most importantly, Catch! examines the power of possibility and shows how you can achieve greatness in your own life. Catch! explores such guiding principles as coaching and acknowledgment that are lacking in many businesses, and shows that you, too, can be the prime mover in your own experience.
This book title, Catch! (A Fishmonger's Guide to Greatness), ISBN: 9781576753231, by Cyndi Crother, published by Berrett-Koehler Publishers (January 10, 2005) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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