null

Stronger Than Dirt (A Cultural History of Advertising Personal Hygiene in America, 1875-1940)

ISBN: 9781573929523
List Price: $30.99

FREE Ground Shipping in US

Expect Delivery in 4-10 weekdays

Brand New Books

Your Price per Book:
Total for copies: Save

Found a lower price on another site? Request a Price Match

Minimum Order: 25 copies per title

true
Quantity
Price

Minimum Order $100 / 25 copies per title, no exceptions

Not ready to place your order?

Prices change daily. Order now!

$30.99
SKU:
9781573929523
Availability:
356.5
Minimum Purchase:
25 units
Bulk Pricing:
Buy in bulk and save

Minimum Order: 25 copies per title

true

Overview

Only a century ago the privilege of washing with soap was mainly a special prerogative of the well to do, and a bath was something most people avoided. But by the end of World War I a revolution in standards of personal hygiene had taken place. Soap was not only more widely used but was suddenly viewed as a powerful symbol of purification, civilization, and progress. What caused this radical shift in attitudes?

In this fascinating cultural history, Juliann Sivulka shows that the transformation of soap from luxury product to everday staple and symbol of success was the result of both the newly emerging advertising industry and large-scale societal changes brought on by the modernization of daily life. The new emphasis on soap translated into more elaborate cleanliness rituals, creating in turn specialized places devoted to care of the body, more complex domestic interiors, and eventually new customers for an emerging consumer society.

Making use of a large body of primary research material, Sivulka's study reveals that cleanliness came to symbolize a morally superior and civilized individual. Keeping clean, according to advertisements, was not only a healthy habit, it also ensured romance, material abundance, and acceptance into the successful white middle class. Advertisements also reflected women's changing roles as agents of cleanliness, as well as creators of mass cultural images that reinforced narrow stereotypes of both men's and women's role in society, which feminists later protested. The African American consumer culture and personal cleanliness rituals emerged in a pattern similar to their white counterparts but were informed by politics of appearance.

This profusely illustrated study is full of insights about the development of the consumer culture that we all take for granted. Sivulka reveals many interesting connections between our attitudes toward cleanliness and conceptions of the body, inhabited space, social class, gender, and race.

This book title, Stronger Than Dirt (A Cultural History of Advertising Personal Hygiene in America, 1875-1940), ISBN: 9781573929523, by Juliann Sivulka, published by Prometheus Books (September 1, 2001) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Stronger Than Dirt (A Cultural History of Advertising Personal Hygiene in America, 1875-1940) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order Stronger Than Dirt (A Cultural History of Advertising Personal Hygiene in America, 1875-1940) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!

Product Details

Author:
Juliann Sivulka
Format:
Paperback
Pages:
369
Publisher:
Prometheus Books (September 1, 2001)
Language:
English
ISBN-13:
9781573929523
ISBN-10:
1573929522
Weight:
17.92oz
Dimensions:
6.07" x 9" x 0.76"
Case Pack:
30
File:
RandomHouse-PRH_Random_House_NA_PRT_Onix_delta_active_D20181029T004628_3490744-20181029.xml
Folder:
RandomHouse
As low as:
$15.80
Shipping Origin:
Westminster, MD
List Price:
$30.99
Feed Qty:
50
Publisher Identifier:
P-RH
Discount Code:
A

Ordering Details

  • Product Availability: Typically, all books are in stock and ready to ship. If a title becomes unavailable unexpectedly, you will be contacted with 24 business hours.
  • Standard Shipping: FREE Shipping via ground transportation within the continental United States.
  • Estimated Delivery: Most orders deliver within 4-10 business days from order date (excluding weekends and holidays). Orders shipping to Alaska or Hawaii should allow a minimum of 3 weeks for delivery. Rush Shipping is currently not available.
  • Important Note: Books ship from various warehouses and may receive multiple cartons to fill the complete order. Do not assume your order is shipping from Portland, OR.
  • Payment Terms: Visa, MC, Amex, PayPal, Purchase Orders and P-Cards can be used to purchase online. Check and wire-transfer payments are available offline through Customer Service