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Advertising to Children in China

ISBN: 9789629961794
List Price: $24.00

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$24.00
SKU:
9789629961794
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Overview

This book is about children and advertising in China, the country with the largest children population in the world. As China rapidly becomes a market-driven economy, and it's one-child-per-family policy spreads throughout society and repositions children as focal points of family life, effective marketing to children and their parents demands good information about them.

This book provides answers to the following questions:

What are the characteristics of the children market in China and what are the ways to reach Chinese children?

How do Chinese children's understanding of television advertising, their trust and liking of television commercials, their understanding of brands, and their responses to commercials change with age?

How do parents and children communicate about consumption and television commercials? How do parents' attitudes toward advertising impact on their children?

What do commercials in China communicate?

How are children's commercials in China regulated?

The book also draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.

This book title, Advertising to Children in China, ISBN: 9789629961794, by Kara Chan, James McNeal, published by The Chinese University of Hong Kong Press (July 27, 2005) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Advertising to Children in China books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Kara Chan, James McNeal
Format:
Paperback
Pages:
220
Publisher:
The Chinese University of Hong Kong Press (July 27, 2005)
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9789629961794
ISBN-10:
9629961792
Weight:
11.5oz
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20230426162309-20230429.xml
Folder:
TWO RIVERS
List Price:
$24.00
Case Pack:
50
As low as:
$12.00
Publisher Identifier:
P-PER
Discount Code:
A

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