Tell The Truth (Honesty Is Your Most Powerful Marketing Tool)

ISBN: 9781936661466
List Price: $24.95

FREE Ground Shipping in US

Expect Delivery in 4-10 weekdays

Brand New Books

Your Price per Book:
Total for copies: Save

Found a lower price on another site? Request a Price Match

Minimum Order: 25 copies per title

true
Quantity
Price

Minimum Order $100 / 25 copies per title, no exceptions

Not ready to place your order?

Prices change daily. Order now!

$24.95
SKU:
9781936661466
Minimum Purchase:
25 units
Bulk Pricing:
Buy in bulk and save

Minimum Order: 25 copies per title

true

Overview

Truth is a powerful marketing toolā€”and really the only way to promote a message and brand effectively.

Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter. It worked when the brand's voice was the only voice, but with the rise of social media that era is over.

Marketers have focused their messages on entertainment, creating funny or engaging campaigns that win awards but don't always sell products. Consumers determine what's true, and smart companies have realized that every communications medium can and will be used to contribute to those conclusions.

In Tell the Truth, Jonathan Baskin and Sue Unerman look at the content and context of marketing communications. They provide the research of hundreds of companies and in-depth case studies on more than 50 global brands to show us that truthful brands deliver sales, profits, and sustainable relationships. Truth truly yields true competitive advantage.

This book title, Tell The Truth (Honesty Is Your Most Powerful Marketing Tool), ISBN: 9781936661466, by Sue Unerman, Jonathan Salem Baskin, published by BenBella Books (April 3, 2012) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Tell The Truth (Honesty Is Your Most Powerful Marketing Tool) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order Tell The Truth (Honesty Is Your Most Powerful Marketing Tool) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!

Product Details

Author:
Sue Unerman, Jonathan Salem Baskin
Format:
Hardcover
Pages:
256
Publisher:
BenBella Books (April 3, 2012)
Language:
English
ISBN-13:
9781936661466
ISBN-10:
1936661462
Weight:
15.6oz
Dimensions:
5.88" x 8.56" x 0.89"
File:
RandomHouse-PRH_Book_Company_PRH_PRT_Onix_full_active_D20240208T185739_146352329-20240208.xml
Folder:
RandomHouse
List Price:
$24.95
Case Pack:
24
As low as:
$12.48
Shipping Origin:
Crawfordsville, IN
Publisher Identifier:
P-RH
Discount Code:
A
Audience:
General/trade
Country of Origin:
United States

Ordering Details

  • Product Availability: Typically, all books are in stock and ready to ship. If a title becomes unavailable unexpectedly, you will be contacted with 24 business hours.
  • Standard Shipping: FREE Shipping via ground transportation within the continental United States.
  • Estimated Delivery: Most orders deliver within 4-10 business days from order date (excluding weekends and holidays). Orders shipping to Alaska or Hawaii should allow a minimum of 3 weeks for delivery. Rush Shipping is currently not available.
  • Important Note: Books ship from various warehouses and may receive multiple cartons to fill the complete order. Do not assume your order is shipping from Portland, OR.
  • Payment Terms: Visa, MC, Amex, PayPal, Purchase Orders and P-Cards can be used to purchase online. Check and wire-transfer payments are available offline through Customer Service