null

Vulcans, Earthlings and Marketing ROI (Getting Finance, Marketing and Advertising onto the Same Planet)

ISBN: 9781554580316
List Price: $34.99

FREE Ground Shipping in US

Expect Delivery in 4-10 weekdays

Shipping Savings

Your Price per Book:
Total for copies: Save

Found a lower price on another site? Request a Price Match

Minimum Order: 25 copies per title

true
Quantity
Price

Minimum Order $100 / 25 copies per title, no exceptions

Not ready to place your order?

Lock in this price & receive an email quote

$34.99
SKU:
9781554580316
Availability:
594.75
Minimum Purchase:
25 units
Bulk Pricing:
Buy in bulk and save

Minimum Order: 25 copies per title

true

Overview

Co-published with the Institute of Communication Agencies

Every few years, business is galvanized by a new concept. Accountability is the latest idea in the spotlight. It’s a huge topic, and in the broadest sense embraces ethics, corporate governance, and all the issues spawned by the recent spate of business scandals. Vulcans, Earthlings and Marketing ROI deals with a more pragmatic aspect: the accountability behind the question ā€œAre our investments in marketing and advertising sensible and successful, short and long term, from a business point of view?ā€

In Part 1 the authors establish that finance, marketing, and advertising share common ground in the value of brands. Part 2 reviews the evidence for the business impact of marketing and advertising, summarizing key research and practical experience. Part 3 outlines what it takes to build an accountability culture and profiles some techniques that are useful for framing and measuring the business impact of marketing and advertising investment. The book is intended for anyone with an interest in accountability as it applies to short- and long-term marketing effort.

This book title, Vulcans, Earthlings and Marketing ROI (Getting Finance, Marketing and Advertising onto the Same Planet), ISBN: 9781554580316, by David Rutherford, Jonathan Knowles, published by Wilfrid Laurier University Press (December 14, 2007) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days. Expedited shipping is also available.

Unlike Amazon and other retailers who may also offer Vulcans, Earthlings and Marketing ROI (Getting Finance, Marketing and Advertising onto the Same Planet) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order Vulcans, Earthlings and Marketing ROI (Getting Finance, Marketing and Advertising onto the Same Planet) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!

Product Details

Author:
David Rutherford, Jonathan Knowles
Format:
Paperback
Pages:
174
Publisher:
Wilfrid Laurier University Press (December 14, 2007)
Language:
English
ISBN-13:
9781554580316
ISBN-10:
1554580315
Weight:
9.25oz
Dimensions:
6" x 9" x 0.48"
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20210604161008-20210605.xml
Folder:
TWO RIVERS
List Price:
$34.99
As low as:
$17.50
Publisher Identifier:
P-PER
Discount Code:
A
Case Pack:
44
Audience:
General/trade

Ordering Details

  • Product Availability: Typically, all books are in stock and ready to ship. If a title becomes unavailable unexpectedly, you will be contacted with 24 business hours.
  • Standard Shipping: FREE Shipping via ground transportation within the continental United States.
  • Estimated Delivery: Most orders deliver within 4-10 business days from order date (excluding weekends and holidays). Orders shipping to Alaska or Hawaii should allow a minimum of 3 weeks for delivery. Rush Shipping is currently not available.
  • Important Note: Books ship from various warehouses and may receive multiple cartons to fill the complete order. Do not assume your order is shipping from Portland, OR.
  • Payment Terms: Visa, MC, Amex, PayPal, Purchase Orders and P-Cards can be used to purchase online. Check and wire-transfer payments are available offline through Customer Service