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Goodvertising (Creative Advertising That Cares)

ISBN: 9780500516263
List Price: $50.00

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Overview

Can advertising be a force for good? How can a brand use advertising to earn the trust of an audience? Demonstrating a brand’s corporate conscience or making audiences aware of its charitable or philanthropic activities is one of the great creative challenges an advertising agency can be given. Here is a collection of outstanding and effective campaigns that communicate the socially responsible nature of leading brands, products, and public organizations today. Deftly organized into ten chapters—Transparency, Connection, Simplicity, Collaboration, Passion, Creativity, Contagiousness, Generosity, Insight, and Full Commitment—it both inspires through great work and explains the principles involved. Over ninety campaigns in a full array of media channels are featured, and each is accompanied by a detailed commentary on the work. Including interviews and insights from leading advertising strategists, the book provides a comprehensive overview for professional advertising creatives, brand strategists, or anyone who works with a brand that values truth, trust, and responsibility.

This book title, Goodvertising (Creative Advertising That Cares), ISBN: 9780500516263, by Thomas Kolster, published by Thames & Hudson (October 1, 2012) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days. Expedited shipping is also available.

Unlike Amazon and other retailers who may also offer Goodvertising (Creative Advertising That Cares) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Thomas Kolster
Format:
Hardcover
Pages:
256
Publisher:
Thames & Hudson (October 1, 2012)
Language:
English
Audience:
General/trade
ISBN-13:
9780500516263
ISBN-10:
050051626X
Weight:
62.56oz
Dimensions:
8.9" x 11.3" x 1.1"
Case Pack:
8
File:
-NortonNorton_041721-20210418.xml
As low as:
$25.00
List Price:
$50.00
Publisher Identifier:
P-WWN
Discount Code:
A

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