Can advertising be a force for good? How can a brand use advertising to
earn the trust of an audience? Demonstrating a brand’s corporate conscience
or making audiences aware of its charitable or philanthropic activities is one
of the great creative challenges an advertising agency can be given.
Here is a collection of outstanding and effective campaigns that communicate
the socially responsible nature of leading brands, products, and public
organizations today. Deftly organized into ten chapters—Transparency,
Connection, Simplicity, Collaboration, Passion, Creativity, Contagiousness,
Generosity, Insight, and Full Commitment—it both inspires through great
work and explains the principles involved.
Over ninety campaigns in a full array of media channels are featured,
and each is accompanied by a detailed commentary on the work. Including
interviews and insights from leading advertising strategists, the book provides
a comprehensive overview for professional advertising creatives, brand
strategists, or anyone who works with a brand that values truth, trust, and
responsibility.
This book title, Goodvertising (Creative Advertising That Cares), ISBN: 9780500516263, by Thomas Kolster, published by Thames & Hudson (October 1, 2012) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days. Expedited shipping is also available.
Unlike Amazon and other retailers who may also offer Goodvertising (Creative Advertising That Cares) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
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