The New Rules of Marketing and PR (How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly) - 9781119854289

ISBN: 9781119854289
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Overview

The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques

As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online video tools such as TikTok, and all the other high-tech influences, can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business.

An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communicationsā€”all at a fraction of the cost of traditional advertising!

The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.

The definitive guide on the future of marketing, this must-have resource will help you:

  • Incorporate the new rules that will keep you ahead of the digital marketing curve
  • Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
  • Gain valuable insights through compelling case studies and real-world examples

The eighth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

This book title, The New Rules of Marketing and PR (How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly) - 9781119854289, ISBN: 9781119854289, by David Meerman Scott, published by Wiley (May 3, 2022) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer The New Rules of Marketing and PR (How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly) - 9781119854289 books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
David Meerman Scott
Format:
Paperback
Publisher:
Wiley (May 3, 2022)
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9781119854289
File:
Wiley-wileyUS_3_1_20231215-20240108.xml
Folder:
Wiley
List Price:
$28.00
As low as:
$15.96
Shipping Origin:
Wiley-1
Publisher Identifier:
P-WIL
Discount Code:
C
Pages:
480
Weight:
18.4oz
Dimensions:
6" x 8.9" x 1.5"
Case Pack:
12
Country of Origin:
United States

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